Element|29 is a trading name of SHIPEASEZ LTD (“Element29”, “we”, “us”, “our”). We operate this website and online store (the “Services”). Our store is powered by Shopify, which helps us provide the Services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, interact with, purchase from, or otherwise use the Services. If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs how we handle personal information.

By using the Services, you acknowledge you have read and understood this Privacy Policy.

1) Personal information we collect

“Personal information” means information that identifies or can reasonably be linked to you. We collect the following categories (the exact data depends on how you use the Services and your settings):

Contact details: name, email address, billing/shipping address.

Account details: login email/username, password, preferences.

Order & transaction data: items viewed, added to cart, purchased, returned or exchanged; order history and totals.

Payment data: card details and payment confirmations (processed securely by our payment providers; we do not store full card numbers).

Communications: messages you send us (e.g., support emails, reviews).

Device & technical data: IP address, browser, device type/IDs, cookies, approximate location, and similar.

Usage data: pages viewed, time on site, clicks, referring/exit pages, marketing campaign performance.

Inferences: preferences or interests we may derive from the above to improve your experience.

Sources of personal information

• Directly from you (e.g., forms, checkout, account creation, emails).
• Automatically when you use the Services (cookies, pixels, similar tech).
• Service providers and partners (e.g., payments, fulfilment, analytics, ad platforms).
• Shopify, as our ecommerce platform host (see Section 5).

2) How we use your information (purposes & legal bases)

Under the UK GDPR/EU GDPR, we must state our lawful bases. We use your information for:

Provide, personalise & improve the Services

To process orders, take payment, arrange delivery/returns, manage your account, remember preferences, and recommend products.

Legal bases: Contract (perform our contract with you); Legitimate interests (operate and improve our store).

Customer support & communications

To respond to enquiries, send service messages (order/shipping updates, policy changes).

Legal bases: Contract; Legitimate interests (support users).
Marketing & advertising

To send emails (with your opt-in where required), measure campaigns, and show relevant ads on our site and elsewhere (including via cookies/pixels).

Legal bases: Consent (where required by law); Legitimate interests (promote our business). You can opt out anytime—see Section 7.

Security & fraud prevention

To authenticate users, prevent fraud/abuse, and keep our Services secure.

Legal bases: Legitimate interests (keep the Services safe); Legal obligation.

Compliance & legal

To comply with laws, enforce our terms, defend legal claims, and respond to lawful requests.

Legal bases: Legal obligation; Legitimate interests.

3) Cookies and similar technologies

We (and partners) use cookies, pixels, and similar tech to run the site, remember preferences, analyse traffic, and personalise marketing. You can manage cookies via your browser settings and, where available, our cookie banner and Cookie Policy. Note: disabling some cookies may impact site functionality.

4) How we share information

We share personal information only as needed and as described below:

• Shopify (store hosting, checkout, payments, analytics, security).
• Service providers (payments, fulfilment/shipping, email/SMS tools, cloud hosting, analytics, ad tech, customer support).
• Advertising/marketing partners to deliver and measure ads (subject to your choices).
• Affiliates within our group.
• Business transfers (e.g., merger, acquisition).
• Legal & safety (to comply with law, enforce our terms, protect rights/safety).
• With your direction or consent (e.g., social logins/widgets, competitions).

We do not sell your personal information. Depending on your location, certain advertising uses may be considered “sharing” for targeted advertising; see Section 7 for opt-outs.

5) Our relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your use of our store to provide and improve its services (for us and other merchants). Shopify may use data about your interactions across merchants to power features such as fraud prevention, analytics, and advertising measurement.

Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy

Shopify Privacy Portal (rights requests to Shopify): https://privacy.shopify.com/en

6) Children’s data

Our Services are not directed to children, and we do not knowingly collect personal information of individuals under the age of majority in their jurisdiction. If you believe a child provided information to us, contact hello@element29.uk and we will delete it.

7) Your rights and choices

Your privacy rights depend on your location. Where applicable (e.g., UK/EEA), you may have the right to:

• Access your personal information
• Rectify inaccurate data
• Delete your data
• Portability (receive a copy in a structured format)
• Object to or restrict certain processing (including direct marketing)
• Withdraw consent where we rely on consent (e.g., marketing cookies/emails)

Marketing choices: You can unsubscribe from marketing emails at any time via the link in our emails. We may still send essential service messages (e.g., order updates).

Targeted advertising & signals: Where supported, we honour the Global Privacy Control (GPC) signal for the browser/device you use to visit our site. Apart from GPC, we do not respond to other “Do Not Track” signals.

To exercise your rights, email hello@element29.uk. We may need to verify your identity. You may authorise an agent where permitted by law.

8) International transfers

We may transfer, store, and process your information outside the UK/EEA (e.g., to the US or Canada) where our providers (including Shopify) operate. Where required, we use lawful transfer mechanisms, such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses.

9) Data security & retention

We use appropriate technical and organisational measures to protect personal information. No method of transmission or storage is 100% secure.

We keep personal information only as long as necessary for the purposes described in this policy (e.g., to provide the Services, comply with law, resolve disputes, and enforce agreements).

10) Complaints

If you have concerns, please contact us first at hello@element29.uk. You also have the right to lodge a complaint with your local authority.

In the UK, this is the Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/

11) Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version here and change the “Last updated” date. For material changes, we will provide additional notice where required by law.